Amy Bonsall

Light Actions Brief

Thoughtful insights and light actions for leading through ambiguity (especially AI), delivered (most) Fridays.

I'm Amy Bonsall, ambiguity architect and the on-ramp for leaders ready to move further with AI. My superpower: helping leaders make heavy things light and fuzzy things clear. Former IDEO and Old Navy exec, Harvard Business Review author, and secret-back-pocket resource for leaders who want to do more (with AI) while working less.

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POSTSLINKS
about 2 hours ago

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1 min read
Featured Post

The AI Trust Ladder

I've been on a listening tour with leaders of privately-held companies. Through those conversations, I've seen three rungs of AI use: Rung 1: AI for Answers (for me: search, emails, thought partnership)Rung 2: AI for Time (for my team: efficiency and productivity)Rung 3: AI for Revenue (for my customers: offering new value) I call it the AI Trust Ladder. My whole job is helping companies grow by making customers' lives better, so of course I want to catapult everyone to rung 3 immediately....

8 days ago

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2 min read

Why I do nothing about the AI-panics-of-the-month (mostly)

about 1 month ago

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2 min read

My best AI results came from what I did *before* I asked it for help.

about 2 months ago

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1 min read

The smallest build: how I accidentally ended up building an AI Chief of Staff

2 months ago

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2 min read

I didn't trust AI. I made it earn it.

3 months ago

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2 min read

That solid business reason to wait on AI? It might be fear in a blazer.

4 months ago

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2 min read

Persistence as an AI strategy

4 months ago

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2 min read

We're all feeling behind on AI. Even the experts.

5 months ago

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1 min read

Light is how (AI) momentum starts

6 months ago

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1 min read

What I built in AI recently (and what it said back)